Rockline Venkatesh is one producer who judge a film based on its language, as good subjects have taken him to different industries.
The producer, who has associated with all four south Indian languages (Kannada, Tamil, Telugu and Malayalam) and Bollywood as well, is now venturing into the Marathi industry.
The film, titled To Ti Aani Tisra, will be directed by Dilip Kumar, and will feature Swapnil Joshi, currently a superstar in the Marathi film scene. The film's muhurath took place earlier this week, and the project is currently on floors.
Rockline says, "It's films like Sairat that attracted me to venture into Marathi cinema. They have been coming up with fantastic films, and I wanted to associate with this industry."
The project, co-produced by Sanchin Kamble, has roped in Kannada industry cinematographer Ashok Kashyap.