HYDERABAD: The success ratio of movies in Telugu filmdom shrunk drastically from 15 per cent last year to 10 per cent this year. Of the 110 flicks that hit the screens in 2010, only two were superhits, six had a break even and the rest were disasters.
Makers of big movies have mortgaged their properties and are keeping their fingers crossed now. Producers are on strike demanding reforms to reduce budgets which they think is their last attempt to survive in this business.
Five movies to fall under the category of BO duds would include ‘Mahesh Khaleja’, ‘Puli’, ‘Kedi’, ‘Orange’ and ‘Marocharitra’.
Where, on one hand, Mahesh Babu, who is considered as one of the biggest crowd-pullers in Telugu cinema, disappointed his fans with ‘Khaleja’, on the other hand, Pawan Kalyan’s ‘Puli’ was nothing less than a third degree torture.
Then there was Ram Charan and Genelia starrer ‘Orange’, which had thumping opening collections, but it did not take many shows for the movie have a bad talk. Also, not many understood why the film was titled ‘Orange’ and remarked that the film didn’t have pulp in it!
The fourth movie, ‘Marocharitra’ qualifies as a case study for film making students on how to NOT make movies. This movie, that shattered the skyrocketing career of Varun Sandesh, was depressing to watch. Well, atleast, the aforementioned movies got noticed.
‘Kedi’, a film starring Nagarjuna and Mamta Mohandas was released this year. Yes, you got to believe us. It did. This film should be credited with a title of the most unnoticed movie in 2010. Not many knew it released but the producer Shiva Prasad Reddy will take long time to forget this nightmare.