Actor Sharwanand’s upcoming Telugu-Tamil bilingual film, Oke Oka Jeevitham, will skip its theatre release, say reports. Grapevine is that the makers have opted for a direct-to-digital release after the film failed to attract any exciting deals from the distributors in the Telugu States.
“Sharwanand is going through a lean patch and his last five releases have ended up as flops. The actor and the makers of Oke Oka Jeevitham are now contemplating for a direct OTT release and have initiated deliberations with Amazon Prime Video. They believe that it’s the best way to bring the film closer to the audience,” informs a source close to the development.
Directed by Shree Karthick, Oke Oka Jeevitham also features Ritu Varma, Amala Akkineni and Vennela Kishore in prominent roles. Touted as a sci-fi entertainer, the film is being bankrolled by SR Prabhu of Dream Warrior Pictures and will have dialogues written by Tharun Bhascker.