Remember all the times when you tried to create a new password for your social media account and it said "weak password" and recommended you to insert numbers, characters and letters? Even after all that effort, the bot would simply reject your password and leave you in an 'all-hell-broke-loose' state!
This was the 'Eureka' moment for a lot of popular and established brands to come out with their creative take on the latest Twitter trend #NewPassword. What is it all about? Your password is the word you use every day. Now, it gets rejected, right? Enter #NewPassword - the strong one that goes along with the lingo or endorsement of the brand. Get it? Or did it just get rejected by your brain like every other math lesson?
From IPL teams, Fevicol, Havells, to international brands like Dunkin Donuts, almost all brands competed to put out their best, ie, strongest password out there. Ace Twitter gurus specialised in social media marketing - the Mumbai Police and the Pune Police - also joined the bandwagon.
Check out some creative 'weak' and 'strong passwords' here!