DEHRADUN: Many candidates contesting local body elections in Uttarakhand, scheduled for January 23, are harnessing artificial intelligence (AI) to elevate their campaigns with data-driven insights.
“Days of traditional campaigning, characterised by distribution of caps and handbills, are gone. We have entered the era of AI, where a voter can access the background of a candidate in less than 60 seconds,” political analyst Jai Singh Rawat said.
Congress spokesperson Ashish Nautiyal, who is campaigning for his wife Radha Nautiyal, said, “Candidates are using video calls not only to promote themselves but also to allow voters to access their voter slips with just a click.”
Various agencies offer packages to choose. Once selected, the agency takes up the campaign responsibility.
Balraj Suri, involved in printing promotional materials, said, “BJP, Congress and independent candidates are utilising these services. In Dehradun, agencies are focused on marketing candidates. Their offerings range from booth kits to AI digital promotion and social media packages.”