BANGALORE: The consumption of the Marula fruit can be traced back to the year 10,000 BC. The pale yellow fruit, shaped somewhat like an egg, is believed to have been a dietary staple of the people of the regions known today as South Africa, Botswana, and Namibia in ancient times. Recently, at Bangalore’s own Vivanta by Taj hotel, Callie Van Niekerk, a wine maker (also known as “vinter”) from Nederburg introduced Amarula Cream Liqueur to India.
The fruit-based cream liqueur which owes it’s unique flavour and rich texture to the above mentioned Marula fruit, is being introduced to the market through Indian distributor Aspri Spririts. Aspri Spirits, which has offices in Delhi and Bangalore, distribute some of the world’s finest wines and spirits throughout the country, and are one of the top distributors of spirits in the country.
Speaking on the occasion, Niekerk said, “Nederburg has a reputation of being South Africa’s most widely awarded name in wine. With India being recognised as one of the fastest growing wine markets in the world we wanted to instate our brand with a company that can safeguard the brand’s reputation.”
“The Indian market is seeing an increasing demand for imported wines and South African wines are gaining popularity. Nederburg wines with its history and fine wine making techniques is a perfect offering to the discerning Indian consumer and palate,” said Arun Kumar of Aspri Spirits.
A showcase of South Africa’s most prestigious wine and a multi-course dinner cooked up by Chef Selvaraju made for a fitting venue. Amarula Cream made its debut in style.
Already present in cities across the world including Stockholm, London, and New York, Amarula is known for it’s signature texture and taste, made possible by the almost Mediterranean climatic conditions, and, of course, the famous Marula fruit.
It’s taken some time for Amarula to ease itself into the Asia-Pacific markets (especially those of India), but finally with the help of local partners like Aspri, the people of the east will be able to enjoy the delicious fruits of South Africa’s spirits industry.
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