Most of the time, startups are seeking support, feedback, advice, guidance, customer reference or connections with investors. This is never easy to come by. And probably not always effective! In the recent past, there has been a deluge of events in varying forms and hues. Broadly, we see sessions that share founders’ experiences, advice from investors, panel discussions and networking sessions. Every startup attending these kinds of events hopes to gain insights, knowledge, skills, and networking.
All this is well intended. But how does a startup ensure the time spent at an event is helpful? An immediately relevant bang for the buck is important. Not some generic recognition or value in the long term. The event should be helpful in furthering the startup. In the pre-seed stage, it could be to get a validation of the idea or assess the opportunity. In the post-seed stage, it could be to get references for pilot customers. If a startup is looking for funding, the event should help in getting access to investors or mentors. Even getting access to partners or global accelerators is also helpful.
The time a startup has is precious. Every minute should be utilised judiciously. Therefore, a complete day spent at an event should be of use. Before going to an event, pause for a moment to see what is the most needed aspect for your startup. Enjoy!
(The writer is MD and VP — Products and Progress Software and an advisor to Incubator at IIIT Hyderabad)