Wet GrinderThis festive season Preethi launches the Industry's First Bi-Directional Wet Grinder(Attn.editors: The following press release comes to youunder an arrangement with NewsVoir. PTI takes noeditorial responsibility for the same).
Preethi Kitchen Appliances Unveils Iconic-A New RevolutionaryWet GrinderThis festive season Preethi launches the Industry's First Bi-Directional Wet Grinder Chennai, Tamil Nadu, India (NewsVoir) 11-10-2017--The festive season is here to celebrate the joy of family,friendship and festival. It is the time to spruce up your homeand kitchen to welcome the festival of lights. This Diwali,Preethi Kitchen Appliances brings cheer with a grand surprise,Iconic-a unique Table Top Wet Grinder with a 5 year warrantyand host of attractive features.
Encompassing a number of revolutionary technologies,Iconic is all set to raise the bar in the kitchen appliancesindustry. At the heart of Iconic lies its patented bi-directional grinding technology whichsaves 25% of grindingtime and retains 20% more nutrients compared to regularmethods of grinding. Complemented by the advanced ventilationtechnology that keeps the batter cool, Iconic will retain theauthentic taste of dosas and idlis. Additionally, Iconicintegrates pyramid vipers that enable uniform grinding of thebatter thereby reducing batter wastage. This is the firstgrinder with two drums of different capacities that can beinterchanged according to different consumer needs.With suchinnovations, the Iconic Wet Grinder will definitely delightthe discerning consumer.
Speaking about the brand, Swethasagar G., Head ofMarketing, Preethi Kitchen Appliances, said, "Preethi'sproducts have always addressed the needs of the modernevolving consumer. We rely on three pillars of growth-Quality,Innovation and After Sales Service, which have been the reasonfor Preethi to sustain leadership among consumers for decades.
We believe that our job is not only to provide high qualityproducts to our consumers but to provide an experience ofowning a Preethi product." To further highlight Preethi's focus on consumers, shepointed out, "Iconic is a result of continuous consumerengagement. Through interactions we realised that consumerscrave that long-lost authentic taste which was a result oftraditional method of grinding the batter in both directions.
This insight coupled with the growing concerns about health,gave birth to the Iconic's crux technology. In fact, I thinkthis is the first time that a brand has quantified thenutritional value for an appliance.Iconic is therefore, a fineblend of tradition and technology. So we say EDHULAPAZHASUDHAN PUDHUSU"Talking about the importance of their home market, Tamil Nadu,she said, "With estimated sales of almost a million in themixer-grinder category, Tamil Nadu is the second largestmixer-grinder market in India. 40 years of love and supportfrom consumers, has ensured that Preethi has been the #1mixer-grinder brand in Tamil Nadu, making it an extremelycrucial market for us. Hence, we decided to launch Iconic inTamil Nadu first. We have received tremendous response fromour consumers at home, and hope to replicate the same in therest of our markets." Adding to the festive fervour, Preethi also announced thelaunch of its Diwali Sparkling Offers-a bouquet of offers onGas Stoves and Mixer-Grinders!Talking aboutthe special offers, Ms. Swethasagar G said, "Weare delighted to give you more reasons to own a Preethiproduct through our Diwali special offers. We strongly believethat our consumers will welcome these offers with open arms."About the new table top grinder range from Preethi:Offers :"Buy Preethi Zodiac Mixer Grinder and take home TrendyPlus Induction Cooktop worth Rs 3,659"Preethi Steel Supreme Mixer Grinder: Special DiscountuptoRs.2,200"Preethi Blue Leaf Platinum Mixer Grinder: SpecialDiscountupto Rs.2,100"Preethi Expert Mixer Grinder:Special Discountupto Rs1,999"Preethi GalaxyMixer-Grinder: Special DiscountuptoRs.1,650"Buy Preethi Excel Plus Induction Cooktop and take homeNon-Stick Tawa worth Rs 800"Preethi Ember 3 Burner Stainless Steel Gas Stove:SpecialDiscountupto Rs.1,650"Preethi Jumbo 4 Burner Glass Top Gas Stove : SpecialDiscountupto Rs.3,450 About Preethi Kitchen Appliances Pvt. Ltd.
Preethi is India's largest Mixer Grinder brand and a leadingKitchen Appliances company present in over 15 Million homes inIndia and abroad. Its wide range of kitchen appliances includeMixer Grinder, Gas Stove, Auto Cooker/Warmer, Table TopGrinder, Induction Cooktop, Coffee Maker, Electric PressureCooker, Electric Kettle, Chopper, Hand Blender, Health Juicerand Electric Iron amongst others. Founded in 1978, Preethi hasbeen known for its three pillars of growth which are also itscore competencies-innovation, quality and service. Preethi hasbeen a pioneer in the industry with innovations like 750Wpowerful motor, first of a kind silent motor, removable driptray and extendable legs for gas stoves etc. The emphasis onquality is proved by the 215 quality tests that are performedon mixer grinders. Preethi has three state-of-the-artmanufacturing facilities in Himachal Pradesh and Tamil Nadualong with an R&D facility to ensure consumers get innovativeand technically advanced products. Furthermore, the importanceplaced on service is quite evident in the brand promise oflife long free service. Preethi has 96 dedicated servicecentres to cater to customer queries. The "CII Award forCustomer Engagement" is a proof of the importance of customersfor Preethi. In fact, for every one sales-person, it has twoservice technicians. Preethi was also honored with theprestigious "Make in India" Excellence Award. It was the onlybrand to receive the award in Kitchen appliances category.
Additionally, a Brand Attractiveness survey conducted by TRAResearch Pvt. Ltd. adjudged as the "Most Attractive Brand" inthe kitchen appliances category.
Image: IconicNewsVoirOSS.
This is unedited, unformatted feed from the Press Trust of India wire.