New Delhi, Oct 29 (PTI) Online travel portal MakeMyTripis betting big on its 'Holiday Experts' -- mostly women whowork from home to offer trip-planning guidance to travellers-- and plans to more than double their count to up to 1,500 inthe next two-three quarters.
At present, around 700 women homemakers across 10 citieswork flexi-hours as MakeMyTrip Holiday Experts.
"Right now this whole channel contributes to almost 40per cent of our revenues for the holidays that we sell inIndia. It's a huge number. It has been a highly successfulchannel for us," said Yuvaraj Srivastava, Chief HR Officer,MakeMyTrip.
Srivastava further said: "We have holiday experts rightnow predominantly in metros and mini-metros and we have plansfor hiring people in tier II and tier III cities. Right now weare 700 and we intend to increase this number to 1,200 to1,500 in next two-three quarters," Srivastava added.
The Holiday Experts initiative offers a unique careeropportunity to Indian women homemakers as it helps themutilise their skill-sets by providing them in-depth trainingand access to latest tools and technology, along with closeand continuous mentoring.
There is a clearly defined hiring process to ensurequality of people who are being hired. They are hired throughvarious recruitment drive across the country and in targetcities. Post hiring, the appointees go through a trainingprogramme, Srivastava said.
After a seven-day long on-boarding programme and industryorientation, these women aged typically between 25-45 go liveon the platform.
Besides, a clearly defined hiring process to ensurequality of people who are being hired, a quality team and asupervisory team is also there to ensure quality work andoverall performance management.
Besides, the company has a 'BackToFuture' programme,which is especially designed for women in the field oftechnology who have taken a break from their careers and arenow ready to return.
A 24-week-long guided platform, BackToFuture featuresstructured learning experiences aimed at helping womenrediscover their potential, with structured on-boarding,focused mentoring, flexible work options and on-the-joblearning, according to a blog posted on the company website.
PTI DRR ANUABM.
This is unedited, unformatted feed from the Press Trust of India wire.