By Gurdip SinghSingapore, Jan 10 (PTI) Indian broadcasting company TataSky is expanding its long-term partnership with aNetherlands-based digital security firm to ensure that itscontent remains secure.
In addition, Tata Sky recently selected Irdeto to enhanceits end-to-end solution for over-the-top (OTT) contentservices, the company said.
OTT is the audio, video, and other media contentdelivered over the Internet without the involvement of amultiple-system operator (MSO) in the control or distributionof the content.
Irdeto's OTT solutions simplify the operations andworkflow of supporting multiple digital rights management(DRM) systems, it said.
Tata Sky will implement Irdeto Cloaked CA and Middlewareto deliver an improved customer experience while ensuring thatits valuable content remains secure.
"At Tata Sky, we are committed to providing our customerswith the most innovative video services across satellite andonline platforms in India," said Harit Nagpal, MD & CEO, TataSky.
"To provide consumers with greater choice andconvenience, we need a security partner that gives us thefreedom to innovate without fear," Nagpal said here.
"In Irdeto, we are working with a strong security partnerwith a forward-looking approach and future-proof solutions.
This enables us to continue innovating our solutions andservices while giving us the peace of mind that our content issecure," Nagpal elaborated.
Irdeto CEO Doug Lowther stressed, "This deal furtherreinforces Irdeto's commitment to the dynamic and fast-growingmedia market in India and we are excited to continue workingwith Tata Sky to help them meet their business goals". PTI GSUZM.
This is unedited, unformatted feed from the Press Trust of India wire.