CHENNAI: South African batsman A B de Villiers was today roped in as the brand ambassador of tyre manufacturing giants MRF Limited.
MRF's Chairman and Managing Director K M Mammen formally handed over the agreement to the cricketer at the MRF office in the city today.
"I look forward to making an important contribution to the company. It is also a great honour for me, as a proud South African, to be associated with such a successful Indian company, which is one of the largest manufacturers of tyres in this part of the world," de Villiers said.
As per company norms, this association is for a period of three years and de Villiers will endorse the company's products and services through advertising campaigns and other such promotional programmes during the term of the agreement.