MANGALORE: Tulu hit movie Oriyarddori Asal (one more smart than other) will soon reach Tuluvas across the globe.
Helped by its phenomenal success and digital cinema technology, its producer Vijaykumar Kodialbail is all set to realise the dream of taking the film beyond the shores of Tulunadu.
Celebrating his 47th birthday on Thursday, Vijaykumar confirms receiving feelers on screening his film (41st movie in 40yearold Tulu film industry) in Gulf countries and the USA. As soon as the talk materialises, Asal will hit the silver screens in the USA and Gulf countries, he explains.
With the aid of digital technology, Kodialbail is toying with a possibility of running 100 shows simultaneously across theatres in Mumbai and Gujarat. "If I succeed, it would be a new record for a regional film. Through UFO technology, the film will hit theatres in Udupi and Kasargod districts on Friday," he informs.
He reveals rejecting offers to remake Oriyarddori... in Kannada. The film may be a hit here, but it is not suitable for Kannada audience, he said, adding the audience may not relate to many aspects in the film like Bhajana Master, 'spirit worship' among others.
But Kodialbail has no such reservation in selling the film's satellite rights to Malayalam film industry as such practices are similar in
Kerala. As Oriyarddori... in its third week continues to run to packed houses in Mangalore, B C Road, Puttur, Moodbidri and Kodialbail, he cannot help but remark that every strategy of theirs is falling into place.
He recollects how his family was desperate when the advertisement blitzkrieg threatened to push the film's budget beyond the eight digit mark. His confidence, revealed through the outright booking of Jyothi Theatre for 20 weeks, and convincing ad agencies on using their hoarding for free, paid rich dividends.
Oriyarddori...'s success has not only proved that technically superior films can be made, but also vindicated the loyalty of much maligned Tuluspeaking audience. The film also filled a void in Kodialbail, who has been a dubbing artiste in 10 films, penned lyrics for 30 films and produced 18 dramas.
"Oriyarddori..., an adaptation of the first hit Tulu drama by the same name, has helped me carve a niche in Tulu theatre and now in Tulu films," he confesses.