BHUBANESWAR: The Indian bride has evolved with time but the 22 karat yellow metal has remained the best friend of most to accentuate the utterly contemporary wedding looks - some with a dash of tradition and others with touch of contemporaneity. Harping on this uniqueness of gold for the modern Indian bride, Azva bridal jewellery introduced by the World Gold Council celebrates the moment of togetherness with unique designs inspired by the seven vows of the special occasion. The unique looks in gold created for the Modern Indian Bride by Azva include - The Gypsy Bride, The Contemporary Bride, The Bride to Be, The Exotic Bride and the Traditional Bride. Since gold is the most adaptable metal to mould into a variety of forms along with stone embellishments in a range of colours and skin tones, it is a quintessential part of any Indian celebration. Extremely versatile, gold has the potential to complement different kinds of garments in a bride’s trousseau.
The Contemporary Bride
Modern intricate designs with a blend of ethnicity in jewellery fit well with both Indian and Indo-western outfits. The contemporary bride adorns an Azva neckpiece that reminds her of the seven sacred promises. Seven gold beads sway gently from each of the oval discs. This bridal necklace complements a semi-heavy lehenga along with exquisite bangles and teardrop earrings to give the bride a look that perfectly resonates with her wedding day look.
The Gypsy Bride
Set in the modern day context, the Azva asymmetrical choker sits perfectly with broad necklines and off-shoulder blouses. The bride can experiment by wearing a neckpiece as a headgear and also the seven row necklace as a kamarbandh giving the bride an absolutely contemporary look. She can wear the broad cuff accompanied with a bangle to complete this bridal look.
The Traditional Bride
The Azva collection comprises of statement neckpieces like the choker. These can be worn individually or stacked with seven row neckpieces to create a distinctive look.
The collection also offers an extensive range of earrings in different sizes that can be teamed up with the neckpieces. Multi-tiered jhumkis and chandelier earrings are also available in plenty.
The Bride to-be
For pre wedding functions like mehendi, haldi or sangeet, the modern Indian bride always wants to look a little different and unique. To get that exceptional look, brides opt for geometric patterns, customised cuts and flower patterns in neckpieces that go very well with western and Indo-western outfits. The contemporary Azva necklace can be paired up with a cuff to give the bride a complete look. The neckpiece can also be worn with gowns and Indo-western garments.
The Exotic Bride
Azva has collaborated with Tarun Tahiliani to create an exquisite line of jewellery pieces in gold. The Tarun Tahiliani flat chain chokers in gold beautifully complement the Indo-western kanjeevaram lehenga and draped corset providing a modern twist to the traditional lehenga choli.
Ultimately, wearability is what matters when women decide to buy jewellery. Azva is a presentation of range of gold bridal jewellery that is timeless showcasing versatility. Extremely stylish and set in the modern day context, the collection ranges from 70 grams to over 300 grams and is available at Lalchand Jewellers and Khimji Jewellers in Bhubaneswar.