Telangana

Iceland goes all out to woo Tollywood

Express News Service

HYDERABAD: We might soon watch our Tollywood heroes doing a Gerua, much like Shah Rukh Khan and Kajol in the same spectacular locales of Iceland.

The Iceland Embassy hosted a film tourism conference here on Wednesday to discuss the benefits of shooting in the country that has multiple landscapes with only a population of 3,20,000 people. “Hollywood has been actively making use of Iceland for the past 10 years or so. Some of the biggest films, Interstellar, Star Wars and the popular Game of Thrones were shot in the country. Indian film industry too has been showing great interest. The song Gerua from Dilwale, starring Shah Rukh Khan and Kajol was shot there,” said Thorir Ibsen, ambassador of Iceland to India.He also said that after Gerua, a number of Indians have made Iceland their vacation spot, adding to the tourism industry that is their third revenue-producing industry.

Besides the landscapes, it has more to offer. Ibsen said Iceland is offering a 20 per cent rebate to foreign production houses that shoot movies there. Starting next year, this will become 25 per cent.

Ram Charan’s ‘Naayak,’ Venkatesh’s ‘Namo Venkatesa,’ Tamil film ‘Aadhavan’ were some of the South Indian films shot in Iceland.

“The place is a cinematographer’s delight, especially in summer as the nights are as bright as the day.

We also offer equipment and trained crew,” Ibsen said

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