THIRUVANANTHAPURAM: KITE Victers, the state-run educational channel that offered digital classes to lakhs of students during the pandemic, is now playing a key role in creating awareness on Covid prevention. ‘Athijeevanam’, a programme recently launched in the channel, not only airs awareness videos on the pandemic but also offers live phone-in sessions for the public to clear their doubts.
Within a week since its launch, ‘Athijeevanam’, being telecast has evoked good response. Besides KITE Victers’ web channel, its Facebook page and YouTube channel (itsvicters) has also recorded good viewership.“The live phone-in programme offers people the chance to clarify doubts regarding the ‘Back to Basics’ campaign, vaccination and its safety and efficacy, virus mutation and also e-Sanjeevani services,” KITE CEO K Anvar Sadath said.