NEW DELHI: GSK Consumer Healthcare brand Women's Horlicks has roped in actor Taapsee Pannu as its brand ambassador.
"As pioneers in nutrition for women, Women's Horlicks has led the charge in creating awareness about the condition of low bone density among women and encouraged them to take action to stay strong. "With the signing up of Taapsee Pannu, the brand aims to create awareness and high-decibel conversations around the cause of bone health," GSK Healthcare said in a statement.
Taapsee truly embodies the brand's personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so, he added. GSK Healthcare's flagship products in India include Horlicks and Boost. Its other brands are Eno, Crocin, Iodex and Sensodyne.