CHENNAI: RAK Ceramics has been officially recognised as the world’s largest ceramic tile manufacturer by the Ceramic World Review, the best known and most widely circulated international magazine devoted to ceramic tile and sanitary ware production technologies. RAK Ceramics dominated the rankings of the top 25 ceramic tile manufacturers in 2009 with a total production output of 115 million square metres from 15 manufacturing facilities located in six countries.
In the last six months, RAK Ceramics has supplied close to 144033 sqmt tiles to projects in Tamil Nadu. The total value of this is approx Rs 8,47,65,760. Some recent prestigious projects in Chennai include Express Avenue, Tamil Nadu Secretariat, Lifestyle, EMAAR MGF, World Bank –Taramani, TCS, L&T, Infosys, CEEBROS, Rain Tree Hotel etc.
RAK Ceramics, as part of strengthening its position, aims at boosting its current production capacity of 117 million square metres through expansion programmes that are well under way. Khater Massaad, CEO, RAK Ceramics, said, “Being recognised as the biggest tile manufacturer in the world underlines RAK Ceramics’ unmatched ability to consistently satisfy the demands of customers in terms of product quality and quantity. These distinctions from the Ceramic World Review likewise validate the success of our strategy to target and strengthen our presence in high- growth markets around the world, cementing RAK Ceramics’ status as a premier global brand and the number one choice for all types of ceramic tiling requirements.’’
“The Ceramic World Review has noted that the internationalisation of production has been a common trend among companies that have figured prominently on the list. In this regard, we remain strongly committed to pursue aggressive expansion programmes in new international markets and maintain our status as the undisputed global leader in the ceramic tile industry,’’ added Massaad.
Sudhir Malesha, Director, RAK Ceramics India, said, “RAK enjoys the trust and confidence of customers worldwide. Backed by a strong distribution network, RAK’s products command the acceptability of leading builders in India, which speaks volumes about quality and service capability of the brand.’’ RAK Ceramics produces vitrified and ceramic tiles, sanitary ware through its worldwide production and distribution facilities which collectively employ a workforce of 15,000 people. RAK Ceramics is a $1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitary ware. The company continues to be a global pioneer in the world of ceramics through innovative products such as the RAK SLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use.