NEW DELHI: The New Delhi Municipal Corporation (NDMC) has issued fresh directives for shopkeepers and traders, requiring them to modify their signage to comply with the Outdoor Advertisement Policy (OAP), 2017.
The civic body has warned of strict action against non-compliance, but has not specified a deadline for implementing the changes, a trader from Connaught Place said.
A formal notice was sent to traders in major commercial hubs, including Khan Market, Connaught Place, and Bengali Market, outlining the new regulations. As per the guidelines, shop signage must be confined within the shop’s frontage and should not exceed 2.5 square metres in surface area. Businesses that install or retain such signs will be subject to a fee, the notice stated.
The NDMC has also imposed restrictions on illuminated signs. Shops or commercial establishments facing residential areas on streets narrower than 12 metres are prohibited from using illuminated on-premise signage. Additionally, attaching signage to trees or shrubs is strictly forbidden, and trade-related posters or printed materials cannot be placed on columns, pillars, or posts.
To maintain pedestrian safety and urban aesthetics, the notice specifies that on-premise advertising must not obstruct pathways, emergency exits, doors, or windows.
Advertisements promoting unrelated products or services, even if available on the premises are not permitted. All signage must prominently display essential details such as the business name and shop number while adhering to standards of decency and social harmony.
Signage must be self-supporting, securely fixed, and not placed on top of other signs. Roof-level signage, including painted or suspended signs, is also strictly prohibited.
The NDMC emphasised that excessive signage should be avoided to preserve the city’s aesthetics and ensure road safety.
The guidelines further prohibit reflective or flashing signs that may distract drivers. Subordinate information can be included, but the business name must remain the primary focus.
Additionally, any content designed to grab drivers’ attention along vehicular routes is banned due to potential traffic hazards.