Considering the auspiciousness of Akshay Trithya, the World Gold Council works with its various jewellery and investment partners, to promote the purchase of gold on this day. Speaking on the occasion Madhumita Dutta, head of marketing, World Gold Council, India says, “Investment in gold has proved itself as the best hedge against inflation and the various economic factors that can deplete one’s wealth. To reinforce this message on the occasion of Akshay Trithya, the World Gold Council has been in the forefront for not only promoting gold by showcasing the variety and versatility of this marvellous metal, but also as a safe investment option with healthy returns. It is an age old tradition to buy gold during Akshaya Tritiya, and attain everlasting prosperity and we have created a well-rounded awareness campaign to reinforce this tradition across the country. ”
In addition, the World Gold Council takes special efforts in offering the choicest of gold varieties through its key jewellery partners across India thus providing impetus to its demand and cultural significance to the people in India. The retail jewelers across India are adding to the ‘Gold Buying’ fervor by introducing new collections and designs to commemorate the occasion of buying gold and wearing it. In addition, through a unique initiative by the World Gold Council, 700 post offices across the country are now offering investors exclusive Swiss made gold coins, along with special schemes such as, consumers who buy a 10 gram gold coin will get a 0.5 grams gold coin absolutely free.
This Akshaya Tritiya, lovers of this brilliant metal are sure to be spoilt for choice at the participating retail jewellery stores thus making this day even more special than it already is for them!
Lepakshi gold coin sale!
Andhra Pradesh Handicrafts Development Corporation (APHDC) launched sale of gold coins at its Lepakshi showrooms on the occasion of the upcoming Akshaya Thrithiya. The coins, touted as being made up of purest gold with a purity of 999.9, will be available only at two Lepakshi showrooms in Musheerabad and Gunfoundary. The gold coins are available in 0.5 gm, 1 gm, 2 gm and 5 gm and would be sold according to the prescribed rates of Government of India, authorities said. The 0.5 gm gold coin will be available for `1265, 1 gm gold coin for `2500, 2 gm coin for `4965 and 5 gm coin will be available for `12,380, 8 gm coin for `18,270, 10 gm for `24,530 and 20 gm coin is available for `48,810.