KOCHI: With the state immersed in election-campaign mood, what better way to interact with voters, especially the younger lot, than by gamifying the process.
Perhaps in a first in an assembly poll in the country, a mobile game has been officially deployed as a tool for election campaigning and developmental storytelling. Dubbed ‘Oppam’, the application marks a significant shift in how election candidates connect with the public, moving beyond traditional rallies and posters into the digital pockets of the electorate.
Focused on Kalamassery constituency, the game serves as an interactive bridge between governance and the youth.
Developed by Kochi-based startup XR Horizon, it allows voters to explore, understand, and virtually “build” the major infrastructure and social welfare projects implemented over the last five years, as well as those envisioned for the future.
‘Oppam’ features 14 distinct levels, each representing a key developmental milestone.
“Players are tasked with virtually constructing landmarks such as the Cochin Cancer Research Centre. As they build, the game provides real-time data and insights into the project’s impact, turning complex administrative achievements into an engaging ‘build-and-learn’ experience,” a release by the game’s creators said.
A standout feature of the game is its focus on local heritage and agriculture. One specific level highlights the revival of sugarcane cultivation in Alangad panchayat — a project brought back to life after a 40-year hiatus. Players engage in farming while defending their crops against obstacles, symbolising the real-world challenges.
The initiative aims to reach first-time voters and tech-savvy citizens by leveraging the platforms they use most. To guide players through these developmental stages, an in-game ‘avatar’ of Minister P Rajeeve appears to offer information.