A course in Mass Communication and Advertising will give students an option to explore corporate public relations, advertising and consumer awareness. With practical assignments, students will grasp the know-how of the advertising industry, build communication skills, learn how to manage crises and also write reports and create a brand name for products.
■ Indian Institute of Mass Communication
The New Delhi-based institute offers a PG Diploma in Advertising and Public Relations. The course was started in 1981. Some subjects you will be studying in this 10-month course include Communication Theory and Research, Marketing, Creativity and Campaign Planning, Production Techniques and Methods and Oral and Visual Communication.
VISIT: www.iimc.nic.in/content/47_1_AdvertisingandPublicRelationsEnglish.aspx
■ Jagran Institute of Management and Mass Communication
Based in Noida, the institute offers a one-year PG Diploma in Mass Communication specialising in Advertising and Public Relations. They also have a six-month Certificate course in Mass Communication with the same choice of specialisation. The fee for the PG Diploma is `30,000 and for the certificate programme is `20,000.
VISIT: www.jimmc.in/feeStruc.php
■ Asian Academy of Film and Television
The academy offers a Master’s of Communication course on Advertising and Brand Management. You need to have a graduate degree from any discipline to apply for this course and pass the aptitude test and personal interview to secure a seat. Syllabus includes Mass Communication Theories, Advertising Strategy, Account Planning and Production, Entertainment Media Advertising and Marketing, Strategic Brand Communication and Consumer Behaviour.
VISIT: www.aaft.com/schoolofmasscommunication/academics/programmes/masters-of-communication-advertising-brand-management/