BANGALORE: BIG CBS Networks Pvt Ltd, an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, today announced the launch of its first premium English general entertainment television channel, BIG CBS Prime. Marking history with revolutionary content, the Channel went on air yesterday and beamed across the Indian sub-continent.
BIG CBS Prime will feature America’s top rated television shows from CBS Studios international, with the USP of airing almost concurrent to the United States, delivering its promise of the latest, freshest and hottest shows. Delivering more hours of fresh programming and less repeats, with 37 hours of original programming each week, BIG CBS Prime will feature hit shows like NCIS, Survivor, acclaimed Late Show with David Letterman which will air within 24 hours of airing in the US, the newest American cop drama Blue Bloods, critically acclaimed legal drama The Good Wife, Hollywood magazine shows like Entertainment Tonight and The Insider, the all time favourite Frasier and the fast paced forensic investigators drama CSI. Commenting on the strategic business plans of BIG CBS Networks, Tarun Katial, CEO, Reliance Broadcast Network Limited said, “The launch of BIG CBS Prime is the first step towards addressing the current need gaps of Indian viewers for internationally acclaimed quality programming. BIG CBS Networks aims to address current gaps felt by the Indian viewers for fresh international programming. With our exclusive range of programming mix, BIG CBS is uniquely posed to grow the size of this market.”
bngexpresso@expressbuzz.com