Samsung's biggest mobile store opens in Bengaluru

Samsung Electronics Co Ltd opened its biggest mobile store in the world in India on Tuesday as it tries to take pole position in the world's second-biggest smartphone market amid fierce competition from Chinese brands.

Samsung Southwest Asia President and CEO HC Hong during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI) 

Samsung, which runs 2,100 stores in India through franchise partners, is facing off against a host of Chinese brands led by Xiaomi Corp. (Photo | PTI)

Samsung Southwest Asia President and CEO HC Hong Global VP Retail Stephanie Choi with others during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI)

Samsung employees demonstrate in virtula reality section during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI)

An employee looks on during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI)

The new store will feature Samsung mobile devices but also showcase its consumer electronics products and latest innovations. It will also house a service centre for phones. (Photo | PTI)

Southwest Asia President and CEO HC Hong during the inauguration of world s largest mobile experience center 'Samsung Opera House' in Bengaluru. (Photo | PTI)