Allu Arjun, Manchu Manoj and Anuskha play the lead roles in the film.For the first time in the history of the Telugu film industry, the film was produced with multi-dimension screenplay.Keeravani who had completed 200 films in his musical direction had scored tunes for seven songs in the film.Manoj Bajpai, Siya Gautham, Deeksha Seth, Lekha Washington, Saranya, Brahmanandam, Posani Krishnamurali, Raghubabu, Raviprakash, Satyam Rajesh, and others are in the cast.Lyrics are by Sirivennela Sitaramasastry, cinematography is by Gnanasekhar VN and action is by Ram-Laxman.The film is produced by Prasad Devineni and Shobu Yarlagadda under the banner of Arka Media Works.