VIJAYAWADA: In a move aimed at preserving the sanctity and spiritual ambience of the shrine, the authorities of Sri Durga Malleswara Varla Devasthanam (SDMSD) atop Indrakeeladri, have decided to strictly implement a traditional dress code, such as sarees, dhotis, kurthas and other traditional Indian garments for devotees visiting the temple for darshan of the presiding deity Kanaka Durga.
Drawing inspiration from the Tirumala Tirupati Devasthanams (TTD) model, the temple management plans to enforce rules and regulations mandating traditional attire during darshan. “Devotees wearing modern or inappropriate dresses will not be permitted inside the temple premises,” the temple executive officer VK Seena Naik told TNIE.
The SDMSD authorities had earlier attempted to introduce a dress code, but the initiative could not be sustained due to various practical challenges. However, with the recent streamlining of online services such as darshan bookings and other temple-related facilities, the management has now turned its focus towards ensuring discipline and decorum among devotees, particularly regarding dress norms.
Temple officials believe that adherence to traditional attire will enhance the spiritual experience and help maintain the sacred atmosphere of the hill shrine. “The temple should resonate with positivity and devotion. Traditional clothing reflects respect for the deity and the age-old customs associated with the temple,” Seena Naik added.
The decision is expected to be implemented in phases, with awareness campaigns and clear guidelines issued to devotees in advance to avoid inconvenience. Signboards and announcements are also likely to be put up at key entry points to inform pilgrims about the dress code.
“In order to implement the dress code, we are also arranging stalls selling dhotis, kurtas and other traditional garments. Devotees wearing modern dresses like jeans and other inappropriate costumes will be stopped from entering the Sanctum of Sanctorum of the temple,” he said.
Recently, he issued a circular to temple staff to strictly implement the dress code norms prescribed by the Vaidik committee and to prohibit devotees from carrying mobile phones while visiting the Durga temple.