GUNTUR: The government is committed to transforming Bapatla district into a major tourist destination, Special Chief Secretary (Tourism) Ajay Jain said on Wednesday. He directed District Collector J Venkata Murali to implement tourism development measures during a meeting at the Collectorate.
Jain highlighted that a strong tourism sector would boost Andhra Pradesh’s economy and accelerate GDP growth. He noted that the state has 710 beaches, presenting opportunities for private investment. He stressed attracting domestic and international tourists to enhance revenue.
To achieve this, Jain recommended developing essential infrastructure, including beachside resorts, promotional billboards, and tourism centres showcasing Chirala’s handloom sarees, cashew, and shrimp processing.
He suggested introducing beach sports and houseboats to attract young tourists.
He urged officials to ensure proper maintenance of resorts, roads, electricity, drinking water, drainage, and sanitation. He also proposed setting up diverse food stalls near beaches to enhance the tourist experience.
Collector Murali detailed six beaches in Bapatla—Chirala Odarevu, Padurangapuram, Suryalanka, Vijayalakshmipuram, Ramapuram, and Potti Subbayya Palem. He presented a PowerPoint demonstration on key temples and a 50-hectare urban development plan for Bapatla and Chirala.
Jain later met with resort owners to discuss challenges and directed the Collector to draft a tourism master plan. He also recommended appointing a nodal officer to address concerns and coordinate with the government.
Joint Collector Prakhar Jain, Additional SP Vitaleshwar, tourism officials, resort owners, and other stakeholders attended the meeting.