Kerala

An e-magazine to follow fashion trends

Express News Service

Everyone longs to know the latest fashion trends and arrivals at various shops in the city. How about if it’s just a click away? Malabar Fashion Lady, an e-magazine for women developed by Kozhikode-based ‘Assureit’ Software Solutions Pvt Ltd, will showcase all the latest trends in the city.

Actor Surabhi Lakshmi will officially launch the e-magazine at Hotel Alakapuri on Wednesday. Hoping the ‘Fashion Lady’ will make shopping a fun-filled experience, CEO N Krishna Kumari said, “It will relieve people of unnecessary dropping at various shops for a desired item. “The magazine will also be useful for small and big vendors, as they can display their items at a minimum cost,” she said. “A virtual trial room where the people can try the new items is in the offing,” she added.

Besides fashion, the emagazine will also deal with health and fitness. Fashion Lady will also provide information on shops where purchasing for events as wedding and engagement can be made. ‘Assureit’, a software company headquartered at Kozhikode, focuses mainly on bringing out online magazines. A children’s magazine will be their next venture. The magazine is available online on systems and android phones. According to ‘Assureit’, the monthly magazine will get updated automatically and alerts will be sent to the users. For details, visit www. malabarlady.com.

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