KOZHIKODE:This Onam season, Dennis Morton, leading men’s apparel brand is introducing a range of product innovations to silk, like mandarin collars, pin tucks and contra collars most of which has not been widely experimented in the silk attire category.
It hopes to break the repertoire of silk as just a celebration wear and introduce it to a wider range of audience.
The firm has signed popular film actor Rahman as the brand ambassador.
It also presents itself with a new brand logo and a refreshing tagline. Striving in the highly competitive men’s wear industry, Dennis Morton holds a steady market in Kerala and has made its presence felt in Tamil Nadu. Available at all major textile showrooms across Kerala and Tamil Nadu, it also sells through its exclusive online store.