Did you know that Madhya Pradesh is emerging as a major destination for offbeat and experiential tourism?
Dr. Ilayaraja T, currently serving as Secretary to the Chief Minister and Secretary of the Government of M.P. for the Tourism Department, speaks to TNIE in this exclusive interview.
He outlines Madhya Pradesh’s strategy to elevate tourism by promoting hidden and offbeat destinations. The state is developing rural homestays in Sabarwani, exploring the scenic Tamia Valley and Patal Kot, and highlighting medieval towns like Orchha and Mandu.
To attract Gen Z travellers, Madhya Pradesh is expanding its focus on adventure and immersive experiences. Initiatives include skydiving in Ujjain, off-roading in the Chambal ravines, immersive dinosaur and geological experiences, and a unique dacoit museum.
The government is also using AI, social media and digital storytelling to market these experiences and reach younger travellers.
Furthermore, Madhya Pradesh is positioning itself as a major wildlife destination, with its tiger reserves and thriving cheetah population offering unique experiences for nature and wildlife enthusiasts.
Watch the full conversation to discover the hidden gems and new tourism experiences Madhya Pradesh is building for the next generation of travellers.