MOSCOW: Fast food company Burger King Russia has been forced to apologise after an advertisement offered Russian women the chance to win 47,000 USD and free Whoppers for life if they got impregnated by a player of the FIFA World Cup.
The short-lived campaign was promoted in Russia on June 19 via social media platform VK, Russia's equivalent of Facebook before being pulled down after a flurry of angry responses from the public, CNN reported on Wednesday.
Burger King Russia then released an apology on VK, saying they had removed all materials related to the campaign as it was insulting.
Burger King Russia's master franchisee is Burger Rus LLC, according to Russian news agency Interfax. Neither Burger Rus nor Burger King was immediately available for comment when contacted by CNN.