Investor awareness is about statistics. There is a lot of crowing about investor awareness programmes that a regulator like the Securities and Exchange Board of India, a mutual fund or a stock exchange conducts across the length and breadth of India. They claim to do them in local languages with thousands of financial trainers. All that effort has translated into a 27% financial literacy rate, according to a study published in the latest monthly bulletin of the National Stock Exchange. In a country of 140 crore people, a quarter are financially literate. It is no small achievement if you think about absolute numbers. However, it is lower than the global average of 35%.
The survey, which was quoted in the NSE bulletin, was conducted in 2019. The study states that there are significant variations in the financial literacy levels of urban and rural India, glaring disparities in the states and regions, and significant differences between men and women.
The worrying factor is that the boom in the financial markets happened after 2019 and in the post-COVID-19 world. Demat and trading accounts and mutual fund folios surged to record levels. All of that happened on a weak and skewed base of financial literacy. That explains the country's 7-8% penetration of financial services products. All of that is despite a dramatic surge in the effort to increase investor awareness.
Assertive efforts
Financial literacy programmes cover basic topics across financial products. They probably touch upon the topics of financial advice and asset allocation. However, learning about these things is not a one-off exercise. It is a constant learning curve. On top of that, the literacy push lacks assertiveness. For example, there is no reason for anyone to indulge in day-trading or derivatives without adequate knowledge. When regulators like Sebi publish studies about most traders losing money, many social media champions swing into action to tell people that, however, financial literacy clashes with business interests. A stock exchange or a broker will not overtly discourage people from trading in risky instruments. Those high trading volumes generate income for the entire stock market ecosystem. Similarly, mutual funds often balance their act of pushing passive and active mutual fund schemes. The focus is getting investors to buy into schemes that provide a better fund management fee. An index or an exchange-traded fund carries a minimal fund management fee.
The assertiveness should be in letting people know that passive investing is a good way to start investing. However, very few campaigns overtly say that.
Complex methods of communication add to the woes. The study quoted in the NSE bulletin clearly says that complex financial language disproportionately affects how women and minority groups adapt to the knowledge effort. It calls for using simple methods to explain financial concepts. However, it is easier said than done. There is a limit to how much it can be simplified or dumbed down. While it would be easier to explain financial concepts like inflation, it can get complicated for anyone to understand the interplay of interest rates, inflation, and corporate profits. To understand how interest rates affect everyone, you must know about monetary policy actions and government financial management. The impact of all that on corporate earnings further drives profits in the stock markets.
For someone new to the world of money, savings and investment, it can be an overwhelming experience. In a few hours, you will receive information that can make investing and trading a tricky proposition. In a state of rush of blood, many jump to join the frenzy. They suffer a loss and then never return. Many stockbrokers lament that investors open demat and trading accounts excitedly, but few use them.