BANGALURU: With the growing demand for 10-minute deliveries, especially in tier-2 and 3 cities, quick commerce platform Swiggy Instamart has expanded to 100 cities across the country.
The platform on Monday announced that the quick commerce platform in the last month alone launched in cities such as Raipur, Siliguri, Jodhpur, and Thanjavur.
With this expansion, new customers now have access to over 30,000 products, from groceries and daily essentials to electronics, smartphones, fashion, makeup, toys, and more.
Amitesh Jha, CEO of Swiggy Instamart said, "Over the past year, millions of Indians have turned to Swiggy Instamart for everything from groceries and essentials to festive and everyday needs. We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem."
"Our expansion to 100 cities strengthens our reach and allows us to better serve growing consumer needs in underserved geographies. In 2025, one in four new users came from tier 2 or 3 cities, underscoring the growing demand for quick commerce," he added.
Swiggy Instamart is also expanding its darkstore network by introducing 'megapods'. These megapods, ranging from 10,000 to 12,000 sq ft in size, can house up to 50,000 stock-keeping units (SKUs), giving consumers access to three times the range of products available from a normal darkstore.
"The expanded assortment opens up non-grocery categories but also enhances grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city," Swiggy Instamart said.
In its tier-2 & 3 city trends of 2025, it found out that the highest single-day spend so far was worth Rs 69,993, by a user in Thiruvananthapuram. The highest total spent by a single-user has reached Rs 3,34,411, made by a customer in Dehradun. Its top-selling categories in tier 2 and 3 cities include fruits & vegetables, followed by munchies & snacks and dairy, bread, and eggs.