From being an item of sinful indulgence, lingerie is fast becoming a regular part of Indian women’s wardrobes. This little piece of essential thing has evolved to great heights and has now created a major market in this segment with big global brands stepping in.
Reports claim that the demand has boomed to such an extent all over the world that major brands are depending on a great boost to their profits relying only on the depending only on the sale of women’s lingerie.
The reason behind this increased popularity is the heavy promotional campaigns in the media featuring celebrities. All of a sudden every woman on the streets wants to look and feel special. They have become such integral part of dressing up that it has started to be counted amongst the most important items in any woman’s closet.