DSK To Invest Rs 350 crore in New Pune Facility - The New Indian Express

DSK To Invest Rs 350 crore in New Pune Facility

Published: 21st February 2014 06:00 AM

Last Updated: 21st February 2014 08:38 AM

Super bike maker DSK that sells the DSK Hyosung will invest Rs 350 crore in setting up a new plant near Pune by late 2016.

DSK Motors, which partnered with Hyosung, assembles and markets these bikes in India. Currently the company has an assembly plant in Wai (Pune) and the new one will be approximately 200 km from the current location.

Stating that the company would have ‘liked to’ start operations by the year end itself, DSK Hyosung Chairman Shirish Kulkarni said that the uncertainty surrounding the general elections has pushed their plans to end 2016. The company opened their 35th dealership across the country.

The company currently brings down their six models as CKD (completely knocked down) units. On the recent excise duty cuts and its impact on sales, Kulkarni said that high taxes were not the only reason for low sales. “When there is an increase, customers think it’s too high and when there is a decrease in prices they don’t think much has come down,” he said and added that the company had reduced Rs 4,000 on the ex-showroom price. The range of the bikes offered by the company starts from Rs 2.46 lakhs to Rs 6 lakhs.

The company sold 2,800 units and last year saw total sales of 1,800 units. “In the next 5 years we will aim at selling 10,000 units per annum. This is easily achievable,” he said. They currently have manpower that assemble 10 bikes per day (250 a month) and can go up to 5,000 units per year.

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