Eventia Event Designers: A Co for the Sake of 'Friendship' - The New Indian Express

Eventia Event Designers: A Co for the Sake of 'Friendship'

Published: 13th January 2014 10:01 AM

Last Updated: 13th January 2014 10:01 AM

The story of Eventia Event Designers, a Malappuram-based event management company, is not the story of any urge to conquer the business world. It is the story of a bunch of friends who decided that working together is the best way for them to stay together and retain their friendship.

The story began eight years ago, when eleven students of PPTM Orphanage High School at Vengara in Malappuram were sent out of class for their mischief and soon became friends.

Though the gang created constant trouble on the campus, their creativity was lauded on several occasions. They also built a garden and formed a Kolkali group which bagged several prizes for the school. As days passed, nine of these friends went for engineering, one for commerce and one joined a nursing course. But they looked forward to the weekends when they got together to unwind and enjoy. As life became hectic, it was evident that they would have to move on. However, their sense of kinship proved stronger than the humdrum of daily life.

This is what set them searching for a way to stay together. It was during this time that one of them got married. And as the rest of the gang ran around making arrangements, from food, to venue, to decorations and guest lists, the idea struck them. The appreciation they received for the perfect management of the ceremony further strengthened the plan. And this is how Eventia was born in March 2011.

“If people from different educational streams want to be together there is no better way than entrepreneurship. It gives freedom, chances for innovation, active role in the society, an option to enjoy team work and also you can live your dreams,” says Nikhil, co-founder of the company. Now the gang- Nizar, Iqbal, Musfar, Hashim, Ashraf, Salam, Suhail, Waseem, Sadiq, Rajeel and Nikhil- employ over 500 people, from welcome girls to chefs specialised in regional and international cuisines. The firm has offices in Malappuram, Kozhikode and Kochi. They arrange weddings, corporate meetings, exhibitions, conferences and also specialize in theme weddings. “We want to become the leading wedding and event planner company in south India by 2017,” Nikhil said.

“Our business venture is a result of the yearning to stay together and not a cause to make money. We only charge our clients 10-30 per cent of the net expenditure as service fee. When your work is inspired by passion and love, it can create magic around you. This is the secret of our success,” says Sadiq, another co-founder of the company.

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