29 percent Indians text, email while driving: Survey - The New Indian Express

29 percent Indians text, email while driving: Survey

Published: 17th September 2013 06:20 PM

Last Updated: 17th September 2013 06:20 PM

About three in ten Indian drivers indicate they text, email, or use social media while driving, according a survey released Tuesday.

According to the survey by opinion research firm Ipsos, Indian male drivers (31 percent) are more likely to use their smartphone while driving compared to females (26 percent).

As for demographics, age is among the most important variable in determining a driver's likelihood to message from behind the wheel.

"Those under the age of 35 years (34 percent) are most likely to say "yes" they engage in the behaviour, compared with those 35-49 years (25 percent) and those 50-64 years (14 percent)," the survey said.

"Motor vehicle accidents are the leading cause of accidental death in India, and using a phone while driving significantly increases the risk of accidents," said Biswarup Banerjee, head marketing communications, Ipsos.

Communicating digitally while in the car appears to be highly related to a person's work life as those who are employed are more likely than those unemployed agree to do it.

The study was done on 851 drivers from India.

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