Dhoom Machale Blows Away Box Office Records Despite Tamil Releases - The New Indian Express

Dhoom Machale Blows Away Box Office Records Despite Tamil Releases

Published: 24th December 2013 07:17 AM

Last Updated: 24th December 2013 11:26 AM

Despite the release of Venkat Prabhu’s Biriyani and Jiiva’s Endrendrum Punnagai (and to a lesser extent, Balu Mahendra’s Thalaimuraigal), last weekend, Dhoom 3 has been raking in the money from a record number of screens across the city and Tamil Nadu. In fact, the weekend gross of Rs 6.85 crore, according to analyst Taran Adarsh, of the Tamil and Telugu versions has beaten the yardstick set by Chennai Express earlier this year. Industry sources said that its opening day gross of Rs 1.63 crore in TN and Kerala was an industry record as well.

Dhoom 3 netting in money across the world and the rest of India may not have been too much of a surprise for the makers - after all, not too much can go wrong when you have super-popular franchise, a gorgeous Katrina Kaif doing acrobatics and Aamir Khan to catch her when she falls, and lest we forget, Little Bachchan. But the returns from the Chennai and Tamil Nadu theatres have been mind-blowing to the extent that insiders are calling the move to dub and release it in Tamil ‘sheer genius’.

The film, which has fantastic action sequences and high adrenaline action set in Chicago, was released on close to 25 theatres in the city, which ran close to 85 shows daily. Earlier this year, Chennai Express set the ball rolling when it ran almost 60 shows a day and did brisk business for almost a month. “Both the Tamil releases are doing good business so it is really surprising that a Hindi film has managed to hold on to the initial number of screens. A lot more major films will think of dubbing and releasing in Tamil after this,” said a trade analyst. The only other film to have done well in Tamil Nadu and Chennai in particular, was Hrithik Roshan’s Krrish 3 that was also dubbed and released in Tamil and did brisk Deepavali business.

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